Niche and Target Audience

So the very first thing you need to do before you can build any kind of business is determine your niche. One of the most important things you can do is understand who your target audience is, what they struggle with day to day, and where they ultimately want to be in life.
 
This step is so critical to your success that you should return to the drawing board if you haven’t nailed it down completely. And trust me when I say, you will know when you have nailed your Niche! It will be this feeling that you probably won't quite be able to explain or even understand it for that matter, but it is just going to feel like 'This is it!' - Once you have nailed it! And we take you through this organic process that will get you closer and closer to you nailing your niche. And you will also receive feedback from us in support of you securing your niche market. Not only is it important to understand your audience and where they can be found, but you also need to know that you can actually help them with the problems they face. And most of all, you need to know that you enjoy working in this niche to begin with.
 
Imagine spending years building a business only to realize a year or two down the road that you’re either not cut out for it or that it's completely unfulfilling to you.
 
You need to be selecting a niche that brings you joy to work in each and every day. Now, would you say that is the ideal life you would want for yourself?
 
Most people fail because they skip over this step or they don’t give it the attention and focus that it deserves. The result is people spend all of their time and energy experimenting with different niches and learning later on that they were a wast of time. It can be exhausting to have to return to the drawing board every time so you need to make sure its done right the first time.
 
Here we will go into Sameena’s story of 1111.
 
So can you see how important it is to spend the time to get this right the first time?
 
Great, let's move on to nailing your offer.
 
Most people who try to build a business struggle to create an irresistible offer. Again it goes back to really understanding your target audience and their needs. So many offers are created that are high in value, but not aligned at all with what the audience is looking for. Your offer can’t be what you want it to be. It has to be what your audience wants it to be.
 
Think about it this way, if someone were to offer you an amazing deal learning all about worms, you wouldn’t take it right? Even though its a great deal it probably didn't apply to you or your goals. Just because somethings a good deal doesn’t automatically make it a high converting offer. That is the RESULT we are looking for and that really matters at the end of the day.
 
Far too many people struggle with this and when it doesn’t work, instead of looking at their offer they think its every other part of their business, from their ads to their funnels etc.
 
When you start to drive traffic to your funnels, are you finding that your lead magnets and lower ticket offers are converting but your core offer doesn't? I'T's because you don’t have a good offer, or maybe you do and it's just not structured or presented in the right way, or your messaging somewhere along the way is off - Scott can help you with that in a strategic way where your messaging is clear, focused and brought out in the right way.
 
Hop in to any business group on Facebook and you’ll find people constantly looking for closers to add to their team. Most of the time they want closers because they’ve failed to create an offer that people actually want. Instead they think its a sale issue as to why they can’t close someone on a $3,000 program that has absolutely no proof or track record of success of any kind.
 
Your offer needs to be a no brainer for your audience. To do this effectively we do what’s called offer sequencing, or building a value ladder. Your very first offer should be a lead magnet of some kind. Something that will give them a quick win in exchange for their email address. This starts the relationship off in the right way.
 
Next on you will try to upsell them a tripwire offer. Far too many people make the mistake of pitching their core offer after a lead magnet. The key in the second sequence is to get them to pull out their wallet. And give you smaller amount of money for a lower ticket item that is a splitter off from your core offer.
 
Any time someone spends money with you for the first time it effectively changes the relationship with them. Its now transactional and it will be easier to get them to do it again. This is also when you start to recoup your ad spent on the lead magnet traffic. Remember the first paid offer needs to be an entry level price point.
 
Simply sending cold traffic to your core offer is like walking in to a bar and asking someone to marry them. It takes time to build the relationship the right way and your offers are key to doing this.
 
The goal with these offers is to make the perceived value so high that they feel like they are stealing it at that price. As you move up through the value ladder the offer needs to increase in both perceived value and in price.
 
What you should start out by doing is mapping out your funnel. You can do it with simply a pen and paper, or you can use free tools like funnelytics to help you do this.
 
When you create an offer you need to think about the offer stack. Break down your offer so you can show people everything that make it up. The more things you can stack in, the higher the perceived value will be. Your offer should appeal to and be customized for your niche market..
 
So again think about the logical sequence of events to take the customer through. What do they need from you to get them from where they are now to where they want to be, and doing it in a way that makes sense to them.
 
The key to keeping customers happy is to creating a better customer experience, and that all starts with the offer. Creating the best customer experience possible for them also entails anticipating their needs before they can.
 
Another thing you can do at each level or sequence is to leave the customer with something to reflect on. Maybe ask them to physically map out as many 1. Written things they can include in their offer, 2. As many spoken things they can provide, and 3. As many physical things they can have in their offer, and as many other untangible and untangible things they can create in their offer.
 
Is this starting to make sense for you guys? Are you starting to see how it all comes together?
 
Once you’ve nailed your niche and your offer, you need the stories of realists that you’ve gotten other people. If you don’t have any stories yet, then you need to start by helping people for free as you build up these success stories and testimonials.
 
Try joining different Facebook groups or reach out to people in your community and offer to help them for free in exchange for a testimonial. This is exactly what I did with 1212.
 
Again if you truly love the work, it won’t be painful to do it for free for a few people. What you really need is 1-3 good stories. You can have 1 if the story is that good and powerful and focused on results, but again aim for at least 3 if possible.
 
The story isn’t enough on its own though. You need to craft it in a way that explains what the persons life was like before, what were they struggling with. What makes a powerful story is showing the transformation that someone had, not just the end result.
 
This is where we need the story of Scott helping people for free.
 
 

I have absolute confidence that you can take everything we covered here today and on your own go out on your own and achieve a certain level of success that wouldn’t have otherwise been possible.
 
And if that were your only option it would still have been a great investment of time today.
 
But what if there were another option? An option that allowed us to go at this together. A chance to go deeper than we can in one hour connecting together one time.
 
What if Scott and I played an active role in your results? What if we took a responsibility in your success and had an obligation to your outcome? How would that make things different? Can you imagine that?
 
If I had such an option for you would you love to hear more about it?
 
I’d like to invite you to join Mission Marketing.
 
Our Mission Marketing Program is more than just a program, its really a journey – Think of it kind of like this incredible, fun journey we go on walking, running, sometimes it is slow pacing and sometimes it is fast pacing without any immediate pressure or any urgency to rush through anything, and we see it through together right to the end. OR is there an end really? Well, I think you get the point.

Bottom line is we are on this journey together at least till you have achieved your desired result and you are well on your way … We are not giving up on you till this happens whatever it takes. Yes! I know you have probably heard this sort of things before from other people who are just trying to sell you something.

And yes, I guess right now, you only have our WORD to go on. And so why should you really trust us? Should you? Well, what I can give you right now is a promise to our 100 percent commitment. And it will get more and more clearer and make sense further on in this webinar.  

​I am just thrilled to say that we help those who feel trapped in the “system” like I did to transition from being employed to having their own business that gives them the freedom to live life on their own terms like what Scott did for me.
 
It’s about saying goodbye to slaving away for 8 hours a day, 5 days a week doing work that’s unfulfilling to you while you build someone else’s dreams. Our time on this earth is limited, so we believe you should spend it building your own dreams, and building a business that you’re passionate about, wouldn’t you agree?
 
As we spoke about earlier there are 3 essential pieces to building a real business that most people miss completely. Many other training programs go through this and still most people fall short because this process takes more than information alone. Thats the difference here, we aren’t going to be giving you the info and leaving you to go through it alone. Scott and I will be there by your side helping to make sure you nail your niche, hence that’s our 100 percent commitment to you.
 
Because we only work with 12 people the level of support we can provide is really unmatched. After the program you aren’t just left out on your own, what many other training programs are like, wouldn’t you say?  So what is different here than any other training programs you have been involved in in the past? We are taking this journey with you the entire way. Now, how about that …
 
Those 3 things are your Niche, story, and offer. So we designed Mission Marketing around these 3 primary pillars.
 
The first is Nail Your Niche. This is where we will really drill down your specific niche. The people you can help most. Understanding your audience is vital to the success of any type of marketing messaging. This is done in 4 live one on one sessions with myself including specific homework to make sure you select the right niche. How does that sound so far? There is so much more ….
 
The next is Nail Your Offer. In this module we will work with you to craft a high value offer that is structured and presented in a way that actually converts. How would you like to have an incredible offer that you know will for certain will bring a return on your investment everytime you put it out there? All it takes is a click of a button.  We will be going over offer sequencing, offer stacking, upsells, downsells, everything to make sure you can do the work you really want to do and get paid for it.
 
This final pillar and just as equally important if not more important pillar is Nail your story. In this module we will work together to bring out your origin story in a way that relates to your audience and sets you up powerfully to make your offer at the end, and we will help you put it together in a way that when presented, is aligned with your offer and creates an emotional connection between your audience and your offer. Your story needs to create an emotional connection and whether or not you think you have one, we will help you discover your own unique story.
 
But what I want to emphasize on here is really point out the big difference between this program and others that you’ve seen before. Most programs give you the information only to leave you to interpret that information in your own way.
 
But this program is different. You’ll have Scott and myself holding your hand throughout this journey by your side, and as we learn, we continue to teach what we are learning to you. We help you actually implement what we teach and answer any questions along the way, all while keeping the 3 of us accountable together.
 
Take a look at what Vadim had to say after working with us…
 
 "Being an inexperienced entrepreneur, I was jumping from one business course to another, reading tons of books on business and self-development, joining different business groups, spending a lot of money yet not getting the results.  Everything was falling apart, my finances, my business, my relationships with family and friends. I was two months away from bankruptcy and almost divorced. I truly could not understand why it was all happening to me.
 
I started to blame my wife for all our failures! I became aggressive and made her responsible for how I felt. I ultimately ended up pushing her away thinking that if I take her out of the equation, all would fall into place. I was wrong.
 
Not only did it not improve anything, my decision led to the complete failure of me as a human being, business owner, husband and father. Sameena Fernandes and Scott F. Gallagher came into my life right on time!!! No dis-respect to Scott but my weekly sessions with Sameena in particular brought me back to life and were like oxygen to me.
 
I can’t say enough about how much Sameena and Scott helped me to clarify my own needs and find myself. My business is taking off, my relationship with friends, family and employees improved dramatically. "
 
Most of us fail to get started, or never complete things we start simply because we get caught in paralysis by analysis. This is where we get so caught up in learning everything there is to know about how we can succeed, that we continue to learn but never take any action towards our goals.
 
It’s often been said that there are 2 types of people that we encounter in this world, one is the type that when they recognize a good idea and intuition hits them they seem to follow it and move forward even if they don’t have all of the information. The second type of person is you could give them every piece of information in the world… you could give them 99.99% of everything they need to know, and they still wont move forward, because of that one tiny fraction of something that doesn’t even matter that holds them up from realizing a good opportunity.
 
So lets take a look at the breakdown of the core program itself:

1. Nail Your Niche
2. Nail Your Offer
3. Nail Your Story
4. Side-By-Side Implementation & Accountability

 
So to go anywhere else and piece together the value that the total Mission Marketing Program gives you, would cost you least $5,000 if not more!
 
Now obviously I’m not going to charge you $5,000. But if I did and all it did was help you build the business you need to finally have true freedom, and live your life on your own terms, wouldn’t that be worth it?
 
When I was deciding how to price this, we had two choices. The first was to go as cheap as possible and enroll as many people as we could. Now the problem with that is we would have no real incentive to pile on the value. My second choice was to raise the price a little, and give you absolutely everything you need to succeed. Now, would that really be worth to you?
 
So for access to the full Mission Marketing program, valued at over $5,000. I want to give you the opportunity to join now for a one time investment of only $1,200! Thats it! The value for the price speaks… no it screams for itself!
 
Most people pay tens to hundreds of thousands of dollars for an education to learn something that will never have the potential that this does.
 
Now here’s the catch… due to the nature of this program and the bonuses where we hold your hand and work with you side by side, we obviously have a limit to the number of people we can work with. So this offer is limited to only 12 people. However, if you aren’t selected you will still get access to the 1212 membership training absolutely free just for applying!
 
The application process starts now and the program itself starts on September 12 and runs to December 12.
 
But thats not all,
 
Scott is known as a master interviewer and you’ll start by being interviewed by him to uncover your unique story, and to determine the direction to take your story so it will have maximum impact for you and your audience.
 
If it's determined that having a show is the right direction and in line with your goals, he will create a show specifically for you. He will help you create a theme for the show thats in alignment with who you are and what you do. Scott will pull out your unique origin story in a specific way that will have you stand out as the ‘expert’ in the work you love to do. Similar in the way Russell Brunson teaches in his Dot Com and Expert Secrets book! If you haven’t already picked up a copy of that I’d highly recommend you do.
 
The show will be pre-recorded in high quality and edited in a way that will have you shine and stand out. Not only that, but you will receive the edited version of the recording and the uncut/unedited version to use as a marketing tool that you can repurpose on your YouTube channel, social media, or business page to drive leads.
 
Scott normally charges $3,000 for this alone but when you register today he will include it absolutely free!
 
Now Scott isn’t stopping there! He also wants to include a 4- Hour Session focused specifically on determining the right pathway for you that will allow you to accomplish your goals and get to the results you want faster and most efficiently. In addition you’ll get another private Turnaround session with Scott that’s either a follow-up to the first session or it is a strategy session focused around the intention of taking you to the next level depending on where you are at and what is important to you by the time round 2 of a session with Scott comes around. Now, I wouldn’t take these sessions with Scott lightly. One 4 – hour session with Scott is valued at $2,000 and it is worth every penny for what you are going to get coming out of it. Still not certain what a strategic session with Scott can do for you? Rewind back to Vadim’s case story. Yes, it was the weekly 12 sessions personally with me that contributed to his results that you saw, and Scott was an integral part of Vadim’s transformation. Not only did Vadim have a couple of really impactful sessions with Scott that did move things forward for Vadim, Scott also coached me in the background after I would debrief with him after every session I had with Vadim, and he would guide me on how to further help Vadim based on what I would share with Scott about what happened in the session. This made a tremendous difference on how the sessions went and it played a significant role in the results Vadim got. I don’t want to brag ….. But this goes without saying, Scott is a master at what he does. When he is all in, he is all in and he doesn’t give up till he succeeds. So, that’s what you will be getting. Scott’s sessions are worth $2,000 to put a dollar value on it, and you will not be paying even close to what it is worth. So, wouldn’t you say that it’s a no brainer?
 
So lets look at what you get:

1. Mission Marketing Program ($5,500 Value)
2. Origin Story Interview ($3,500 Value)
3. 2x Sessions With Scott ($4,000 Value)

Thats a total value of $12,500!
 
I want to take you to a quick story of Richard Henry… better yet, lets hear what he had to say in his own words.
 
"Before I met Scott and Sameena, my life was going nowhere. I was not making money. Things seemed very hopeless for me. I did not know how to leverage and execute on my passion, which was helping people and families going through the battles of addiction. I did not have the mind-set to do the work I love and having it also be financially profitable for me. 
 
For over eleven years, I have been helping people and families for free, and meanwhile, it was having a negative impact on my own emotional and financial wellbeing because my needs were not being met. I felt guilty asking to be paid for the work I so loved to do. I felt ashamed even at the thought of asking for money for the services I provided for people. In my mind, money was ‘evil’.
 
I reached to a level where I was comfortable in where I was at, but I was lacking growth and lacking even desire to thrive to my fullest potential. I was not happy and lost my inspiration. I did not see the value in my own self-worth. I wrote two books related to addiction and my own journey, and I would hand them out for free to those whom I felt it could help. I even felt too guilty to charge for my books.
 
I was in deep financial scarcity taking on side jobs whenever I could just to make ends meet. The odd thing is though, the little money that I did earn from these jobs I had to take, I would spend it on my grandkids, feeling that I had to give the money I earned away. And this is what Scott helped me to recognize in my consultations with him, that I was spending my money on my grandkids as it gave me justification for getting paid since I felt so bad internally receiving any money.
 
Scott dug deeper dissecting every part of me he could to get to the underlining root cause of what was still preventing me from making money. I never had anyone help me in this significant way before.
 
Scott helped me to open my eyes and see my own self-worth and value for what I have to offer the world.  Scott advised me to do interventions as that is where the most money is for the work I was already doing, and he suggested that I should charge a minimum of $5,000 per intervention where I felt guilty to even ask for $500. And if I really could not wrap my head around charging $5,000, then I should charge no less than $3500 to start off with.
 
Thanks to Scott’s consultations, and the follow-up work I did with Sameena, I am now in the intervention business where before I met Scott, I was only talking to clients on the phone and I could not justify charging them. I got my first client – a family who I charged $3500 for my intervention which included driving the daughter all the way to a detox centre, and they paid me $3500 with no hesitation. In fact, they were so appreciative of the work I was doing with them that they thought $3500 was too low of a price, so they bought me a new IPhone! 
 
This was my very first intervention. I made nothing in my business prior to this deal.  I am at a whole different level now beyond my comprehension, and I have completely shifted my direction and my self-value thanks to Scott’s life-transforming consultation and coaching. And closing my very first deal at $3500 made it REAL. 
 
I am set up with a whole new and effective business where it was all up in the air before. For example, I now have questionnaires prepared for the clients, and I keep on adding to it.  I am doing more interventions where I am now charging my clients with no hesitation and guilt. I am also coordinating events where people are coming out to see me! I am just blessed with all the attention and people knowing about me and I now have no problem with asking for money! I am also now charging for my books.
 
Scott and Sameena helped me to recognize that I can only help the amount of people I want to help to my full capacity if I am financial prosperous and abundant myself. The connections I got from consulting with Scott and from Passion Projects is to date sky rocketing!
I have endless opportunities coming my way that I just grab onto wherever possible. I got so much of inspiration from both Scott still getting his input on certain opportunities that are coming my way, and how I can go about monetizing it.
 
I am now living the life I dreamed of, a life that I did not even think was possible. I never imagined that I would get paid for something I love doing. I now know what the experience is like to have that AHAAA moment- I often gave it to others, but I never experienced it myself till after Scott’s follow-up consultation. I finally gave myself permission to act on all the things he had coached me to take action on to bring in revenues for myself so that I can live my mission and serve my purpose in a rich and abundant way.
 
Scott and Sameena, thank you for giving me the gift in helping me to recognize my own self-worth and value and how I can utilize it to help so many more people that I want to help.
And I thank you for continuing to support me in ensuring that I stay on track in the right path that I am on TODAY! I am now living a very happy, resourceful and carefree lifestyle doing the work that I am most passionate about and getting paid for it with having no guilt or resistance about it.
 
All this would not have come to be for me if it weren’t for your consultation and for the follow-up that was pivotal for me which had me change the direction of my life. I am now thriving both in my personal and professional life, thanks to the profound work you did with me.
"
That’s so powerful and I want you to know that your transformation, your story is just on the verge of being written, and we want to help you do that!
 
I also want to extend to you the opportunity to be on the platform that to this day, has been the one that has been the most successful. It’s been the most successful funnel that was actually never designed to be a funnel. It is the source of my success to this day and More than 97% of guests who have been on 1111 platform reported that it has been the most amount of views they got on 1111 than they have ever had on any other Facebook Live they have ever done before. This kind of exposure is hard to come by when you’re first starting out.
 
 
Another reason people fail to take action is because of the false belief that they don’t have the time to grow a business on the side. So I want you to think about it this way… In every week there is 168 hours. Let’s say that you work lots of hours at about 50 per week. That leaves you with 118. Let’s say you go to the gym each and every day for an hour, that leaves you with 111 hours.
 
If your getting 8 hours of sleep each night you will have 55 hours left. So we have covered work, the gym, and sleep…. That leaves you with an extra 55 hours a week. I know there are other things in life, but thats more than 7 extra hours each day! If you cant find time out of 55 each week to work on building build a business and reach your goals then exactly what else are you doing  that takes up the remainder of the time you say you don’t have? And how committed are you? And I hope it is not going to networking events and being trained on writing a book or becoming a speaker…OR is it?
 
Lets take another recap here of what you get…

1. Mission Marketing Program ($5,500 Value)
2. Origin Story Interview ($3,500 Value)
3. 2x Sessions With Scott ($4,000 Value)
4. 1111 Platform (Priceless!)

The total value is now over $14,000!!
 
And I have one last bonus for you guys, We’ve decided to include our 12 Week Integrity Choices Program Valued at $1,500!- The exact same program Vadim got and you saw what it did for him being part of this foundational program, and it will be a customized version of course that we will be throwing in there for you.  This is 12 weekly sessions with myself and Scott to get to the root of what you want the focus to be on for the 12 weeks. Whether that be health, business, relationships, anything! The entire focus and intention for the 12 week sessions will be on what is important to you, what you want to primarily work on and get accomplished. This will be an exclusive private membership site only available to the first 12 to sign up. (Scott, I don’t understand this sentence here,” This will be an exclusive private membership site only available to the first 12 to sign up, should we just take it out)?
 
So I want to take one last recap here:

1. Mission Marketing Program ($5,500 Value)
2. Origin Story Interview ($3,500 Value)
3. 2x Sessions With Scott ($4,000 Value)
4. 1111 Platform (Priceless!)
5. 12 Week Integrity Choices Program ($1,500 Value)

So I have the total value at over $15,000!
 
 
I want to ask you a question…
 
If all this did was, give you the attention you need to be widely known to the point people approach you to do business with you, and not the other way around, wouldn’t it be worth it?
 
And if all this did was allow you to help people, earn money while doing what you love to do, and do something you’re passionate about day in and day out, wouldn’t it be with it?
 
And if all this did was help you grow a business that gives you the freedom to live life on your own terms… wouldn’t it be worth it?
 
I think we all know the answers to that!
 
The real question is, Is it worth gambling approximately an hour of your time to check this out? Even if it only does HALF of what I've shown you is possible today, it will pay for itself 10 fold.
 
Remember, If you get started today, in 1 year you will be 1 year ahead. In 6 months you will be 6 months ahead. In 3 months you will be 3 months ahead. But… if you do nothing…because you did nothing… nothing will change… ever!
 
If you're still on the fence, now is the time to go to www.OfferLink.com, and apply today!  (Scott, what link do we provide here)?