Mission Marketing
Project Planning Meeting 17/26/2019 Sameena's Addiction Story Since the webinar will be edited down to 1 hour and a half, sameena's story will be between 24 and 30 minutes in length once its edited down for sameena to read and speak her scripted story - -What Scott knew for sure is he had to take me out of the abusive environment (Work) - I was addicted to my job up to the point where it became unhealthy, so I could not trust my thinking (Share the story of how Scott helped me change my way of thinking) - 7 days from today to script My Story (Sameena) -Quit my job March 1st 2017 - And things got worse from then on - I was so depressed, isolated, I needed connection (Hens 1111) -April 4th I shared with Scott I don't want to live, I want to end my life as I saw no hope - Hens Scott Created Passion Projects (don't sell it or go into details about Passion Projects Needed to connect in the morning as was still depressed - Hens 1111 was created - first 1111 guest was April 21- April 20th? I shared with Scott I still was depressed and did not want to live - WHO IS 1212 FOR? - i AM THE AVATAR - I had addiction issues that I was unaware of - Traditional approaches were not right for me -Being present to the definition of addiction according to Scott's view (approx. 39 min mark) - We help people break free from their addiction - And when they are free from that addiction, we then help them get free of the system - being free to do the work the way you want to do it as an entreperneur -Scott helped me break free from the addiction of having a job - addiction to money .... - Once they are free from their addiction, we help them find their passion or bring out their passion? - Help them to identify and create their success path? - What group of people will our one message attract? -1212 - About All inclusivity? What is 1212 for Scott? - 1212 is the next evolution - 1212 is about transforming our mindset as a community - Niche Market: Entreperneurs who have been touched by addiction? - Passing onto to others what was given to me - I am helping other people in any way I can -Talk about secondary addictions Aulternative for people who are addicted to other things (Secondary) - expand on this further - Contraversial way without attacking other methods - Non-traditional approaches who appeal to people where other approaches have not worked for them OR they realize later they have a secondary addiction that was actually their primary addiction that they have to deal with - 12 Week Integrity Choices Program (Flush it out where it is worth $12000.00 -Consultation with Scott (Explain what it's worth) - 4 Hours in person/Skype/Zoom With Scott - Access to the 1212 Membership site - Customized Mindset training inside the 1212 membership site -1212 - What you give, you get for yourself - What you cause for another, you cause for yourself - The way we do this is everything we learn inside the membership site, we learn it knowing that we are going to share it/ attempting to teach what we learned or just got present to in a short private video where only members inside the membership site can see it knowing that it is not to be shared outside the membership site. Free total of 4 hour conversation in total for the first 12 people delivered in one week -Copy of Scott's E-Book in the Offer -Scott's story is what he did for Sameena -Sameena - What is 1212 and who is it for (INTRO) - Scott will be doing the editing as if it was his story -1/3 of 2 hour Webinar is Sameena -Scott - Training, Content, Closing -Content is in the 4 Launch Scripts -List of people (Acuity List - have been part of 1111/1212, Scott's Email - - -List- sort out the list, recent Opt-in list - Parents with Addicted Kids -Scott's Addiction List -Create the Webinar as a pre-recorded - Scott pops in Live for Q&A? -Be clear on what this webinar is about - Do a FB post letting my FB friends know that there will be a Webinar on August 12? (This is not in the video) - Marketing the Training, not the offer - What is the value we are providing people with this Webinar - Launch Script Questions -What are we promising they will get in this Webinar? -Focus is Addiction Sameena - Work on her story as was outlined in video #1 Above Sameena - Complete the plan as got started on Scott - Training Samu - Keeps Scottie on track and lets him know when he is going off track - Be his sounding board - 1 week for Scott to get his training completed (Thursday before he goes to bed) - Have the structure of the training completed -Write an email letting people on the list know that we will be doing a webinar and specify who it is for -Sameena - Hold Scott accountable by looking in this blog post daily for updates to see where Scott is at with the training - Selling a solution to addictions for people who did not see their problem as an addiction -Vadim's Story -Liz's Story - Can re-position these case stories as addiction stories for the Webinar - Scott and Samu meet every morning - Scott helped me see my obsessive worry as an addiction, which opened up a whole different view point (Part of my story - Is this part of the 1212 Story Scott?)
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