First Multi-camera Facebook Live ever created in Canada. It is all about showcasing people to their own community (facebook)/their own contacts on facebook, and showcasing their projects/their message, and help get them support inside their own community with their projects. 
We will be doing the Live feed (primarily facebook) - First Multi-camera Facebook Live ever created in Canada on their own personal Facebook timeline. It is all about showcasing people to their own community (facebook)/their own contacts on facebook, and showcasing their projects/their message, and help get them support inside their own community with their projects - And help their friends know about their passion project, and the passion project could be whatever they want it to be, (i.e. looking for a job, launching a book, or want to start a business, etc.

The platform is a space where the can openly and unapologetically talk about their passion projects, getting it out to their own community, their friends -  it is on their personal timeline - And they are engaging with their friends/community while the broadcast is live, responding back to the comments as they are coming in on reel time creating further connection, fun and excitement for them as they are gaging on their people's interests seeing their friends engage and show interest around their project. 
I will support them with the technology stuff if that is a barrier for them, and if they are new to zoom, or don't have a webcam, I will support them and walk them through step-by-step with helping them to get the technology all set up. I will get on the call with them and support them with the process with the technology part if they are not familiar or they have never used zoom before. 
At the end, we will provide you with the final edit of your Passion Projects episode, so they can use it for their own Marketing purposes, put it on their Youtube channel, on their business page, etc. 
- Your project (whatever that may be) will move forward in some way. This is not just about attention and a good feeling. It is about getting you a tangible result - That is the BOLD PROMISE. This is not a traditional typical 'show' getting you attention/visibility and not so much about showcasing you, but it is primarily about showcasing your project, and the focus is around the intention to get a specific result for them - we are going to get meaningful results that is important to the person who is stuck with their project. It is an opportunity for their community/friends (facebook) to ask questions, give feedback, engage and demonstrate interest in their projects.  (Will include the success stories of Richard Henry, Greg Groves, and Sophie as they got measurable results). 
- Passion Projects wasn't about a show, it was more like a conversation broadcasted live on their personal timeline for the purpose of getting them a specific result, that was the ultimate goal. 
- Get a strategy session what the those people who were on the original Passion Projects 3 years ago had to pay to get the highly valuable strategy session with Scott, and now this is all available for free, including the strategy session prior to their interview on the platform. - AND those who received the complete at least 2 hour strategy session prior to going live, they all got measurable results moving their project/mission forward in a meaningful and tangible way. 
So, having the strategy session with Scott first is the KEY, otherwise results cannot be guaranteed, at least not the any specific result that they want to get from being on passion projects. 
- This isn't just a typical interview about your thing, it is primarily about finding out  what will move it forward, creating a strategy, a plan, and then executing that plan on the Passion Projects Live episode going for with our help and guidance for that tangible result. -  It is ultimately about us making that specific REQUEST on their behalf into their network, community once we know what that right request should be for it to work in moving their project forward, asking for support from their own community (facebook). (take note and pay attention to the specific stories emphasized in this video clip as specific examples, i.e. Greg's story, Sophie's story, and the tangible results they got from this that was important to them) - Their success stories explains the spirit of what Passion Projects is about and the intention behind it. 
- Video is used in a very strategic way, the concept of it also being an interview is used in a strategic way, facebook live is used in a strategic way, and these elements all work together and used in a strategic way to get the desired outcome for the guest that is related to their project, and getting attention to move their passion project forward. 
- When we say 'Passion Projects', it can be or not be business related. it can be whatever is important to them, and yet they don't know how to move it forward, (examples noted in this video Clip#09, such as wanting to mend or re-kindel a lost relationship, etc.).
- This is for past guests who were a past guest on Passion Projects 3 years ago - As history is being re-created with re-launching Passion Projects 3 years later, the production quality is much higher and a huge improvement from the quality on the original Passion Projects platform

- Now, we get to achieve the result even easier, and it is personally edited by me (Sameena), and they get to see the edited final footage to review it and approve it before it is thrown live on their timeline as a Pre-recorded Facebook Live broadcast.

- Emphasize Passion Projects is not your 'typical' show that people are used to seeing, it is a way to use video in a strategic and unique way for the intention to get a tangible result and desired outcome for the guest, again moving their Passion Project forward.  
In this offer, they get to have the option and decide who they would like to be interviewed by, Me or Scott.   Scott will still consult with them, but the actual interview can occur with Me or Scott. 

And in the past, guests did not have a choice, but the interview to occur with me (Sameena), and now, we are saying, after their initial consultation with Scott prior, they get to have all the say in who they would prefer as their interviewer, the choices being Me or Scott. 

​ 
Outline for the Passion Projects Offer:

Immediate gratification and faster results – don’t have to be in a program where it is a slow process and don’t have to wait for 8-12 weeks, depending on the length of the program to see results.  

Showcasing you to get support on YOUR PROJECTS – THAT is the value right there. – Where the primary focus is on your mission, your projects and having it effectively communicated to your FB audience and community.  
Promoted and broadcasted as a pre-recorded live on their timeline – And why on their timeline and not on our page or fan page? Because it worked before and the only people who will care about hearing their message and be interested in what they are up to are not strangers, but their close connections/friends/family/ who are their friends on their timeline, which will be more valuable to them. – Help you get your message/passion project out, and it can, but doesn’t need to be directly related to business, it can be any passion project, it can include looking for a job, etc., help you get that out to your community, facebook audience.  

Will support people through the technology part, if they don’t have a webcam to do the zoom or need assistance with using zoom and don’t know how because they have never used it before, etc.

The initial interview will be over zoom – better and higher quality technology, and they can decide who they would like to interview then, Me or Scott?, and the benefit to deciding who they would like to interview them is first, they get a choice, once they have experienced both me and Scott at some level, they can choose who they feel would be the right person to interview them on the episode giving them a choice. (Here, we can talk about Scott’s Skills – he used to be a head hunter and is a top recruiter and he is a master at pulling out that burning desire that the person is committed to, etc. – And the participant gets to feel involved in that decision-making process of who they would prefer to be interviewed by, giving them a free choice.
 
-We make the request for them, meaning asking their FB community for the support … with whatever their passion project is on their behalf – it eases their awkwardness about asking their people for help themselves as that can be difficult to reach out and ask for support, so we strategically do it for them on the Live Pre-recorded broadcast, so the benefit to them is there is minimal preparation or hardly any preparation on their part, all they have to do is just show-up and we do all the work, It does not require a huge commitment on their part – We ask that they block off 4 hours of their time on just that one day and nothing more.

At the end, they will get the original content, for them to use as they wish – they can later use it for their own marketing purposes or as a sales piece, put on their business page, ect.
 
-Sameena will personally edit the footage and send it to you first to review and approve before we put it live as a pre-recorded broadcast on your timeline.
 
We will schedule the Pre-Recorded Live broadcast at a time when engagement is peak at its highest and where you can be present at your computer commenting and engaging live with your people, connecting with your audience/connections while it is live.  
-They can take our edit that I am going to do for them and use it for all kinds of purposes, use it for their marketing.
 
Pre-strategic consultation with Scott prior to the initial interview, which is highest value as will help to leverage their episode and it will determine the tangible result they get. In the past, everyone who had the 2-hour consultation session with Scott prior to going live (and they actually paid to have the consultation for those who chose to have it) prior to their broadcast, those people got tangible results, and we are offering all of this, including the consultation with Scott for free in this offer.

Those who did not have the consultation with Scott first (they did not pay any money), did not get results, they just went live and it went how it went just to give a contrast. Value – of the high-end strategic consultation first is you are sure to get a tangible result on your Passion Projects episode, the episode just goes better and is more effective if the you go through the consultation with Scott first to prepare, Scott will be able to see things and how it can be used to get your desired outcome where you will not be able to see it as objectively (Scott explains in a nutshell what the benefits are to them from having the strategic session with him first prior to the interview in the 58 min video around the 6:25 minute mark of the video). – expand on that. Selecting 15 people during the month of April

THE BOLD PROMISE: Your project will move forward. (Scott talks more about this around the 8:25 mark and onwords, maybe a little bit like a few seconds before the 8:25 minute mark – Emphasize on the BOLD PROMISE and what that is and the value to them, the customer. It is done over zoom – higher and better video quality then 3 years ago and better sound quality. This is more then just a show – it was more a conversation for the purpose of getting a specific result. – it wasn’t about a ‘show’ … (Scott talks about this in the 58-minute video).

Yes, brings attention to your passion projects, but more than that, it is about finding out in the initial strategic consultation with Scott about what will move it forward for them and then finding a strategic way with the help and guidance from us to move it forward and acting on it as part of the episode to get the desired outcome for the participant.  

​Passion Projects
 
Three years ago, we created Passion Projects, which was the first Multi-camera Facebook Live ever created in Canada. The platform was a space where people can openly and unapologetically talk about their passion projects, getting it out to their own community by broadcasting live video to their personal timeline. They were engaging with their friends, responding back to the comments, and creating further connection.
 
   The passion project could be whatever you want it to be, (i.e. looking for a job, launching a book, or want to start a business, etc.
 
   It came from the vortex when Scott had got an idea to create this project. We weren’t even thinking about money, we were just having fun while testing this multi-camera Facebook Live project. However, it always had this profitable energy to it and turned out to be very beneficial to all who participated.
 
The plan was to take maximum 15 people during the month of April, have them come into the studio and let them talk about their passion project. We were using video in a strategic way, broadcasting live straight to their community.  
 
Our first guest was Richard Henry who had also paid 1200 CAD for a strategic consultation with Scott right before the session. Thanks to that he got amazing results. During the consultation Scott was able to find out what it was Richard really needed to get the most out of this project once he would be live.
 
To celebrate  this three-year anniversary we decided to do it all over again and let the history be repeated. This Time it’s even better.

​Back then we were starting out and everything was new to us, so we didn’t even know what exactly we were doing, or what could come out of it. But we knew that passion projects would bring something amazing thanks to the energy surrounding it. It felt like something we needed to do. People were excited, wanting to be part of this.
 
It’s not about broadcasting to your contact trying to tell them to become your clients. It’s about telling your story and sharing it with people who care about you, which will add value to you. This value can later bring that success, those money, clients or whatever it is you desire. It doesn’t have to be only related to business. It’s possible that your passion is to find a romantic partner, discover your talent, mend a broken relationship with someone close to you, and so on. It can be whatever is important to you.
 
This time you will get the 2-hour strategy consultation, which people had to pay for 3 years ago, for free. Together can create a strategy, a plan, and then execute it on the Passion Projects Live episode. We will also support you with the technology. If you are new to zoom, or don't have a webcam, we will walk you through it, step-by-step to get it all set up.

You might be thinking that this time around the quality won’t be that good since it’s online, through Zoom and not in the studio as before. In fact, it’s even better! The video quality, back then, in the studio, was really bad but we still got great results. The reason is that Passion Projects never was a show.  It was a conversation to get results. It was about launching your passion project or moving it forward faster.

It's not gonna be just about attention or good feelings. You are going to get meaningful results that are important. It is an opportunity for your community to ask questions, give feedback, engage, and demonstrate interest in your project.
 
At the end, we will provide you with the final edit of your Passion Projects episode, so that you can use it for your own marketing purposes. For example, upload it to your Youtube channel, business page, etc.
 
This time, the production quality is much higher from the quality on the original Passion Projects platform. We get to achieve the result even easier. The footage is going to be personally edited and you will get to see the final version before it will be played live on your timeline as a pre-recorded Facebook Live broadcast.
 
Passion Projects is not your 'typical show’ that most people are used to seeing. It is a way to use video in a strategic and unique way to get a tangible result and desired outcome for you and your Passion Project.