Scott created the 1212 membership site Sameena’s desire to keep helping her client even after their 60-day contract ended. You might be asking why would she want to do that?
Why would anyone want to keep doing the work for free? It’s actually quite simple once you understand her story and what she’s been through at her old workplace. It was a very toxic environment taking advantage of their employees.
If you are already familiar with Sameena’s story, you know that her friend, Scott Gallagher, was helping her win the legal battle against this evil company. If you don’t know anything about it yet, you can read the story here[1] .
Scott kept helping Sameena even after their victory against the bad guys. It seemed like the fight was over, but that was far from the truth. Sameena struggled with anxiety, panic attacks, and low self-esteem.
She became unemployable and needed to recover from the trauma caused by her former employer. Scott created a project called 11:11 agreement[2] to help her heal.
Sameena started to thrive. With Scott’s guidance and mentoring, she was also learning about marketing and how to create and run her own business.
She used to be a social worker specializing in grief and bereavement counselling and that’s where her passion still stood. She wanted to create a business that would allow her to apply her talent and skills.
One day, she got her first client.
This client had paid her more money in two months than she could ever make at her old job working crazy hours every day for half a year. She felt so grateful that it sort of turned into guilt.
How could she accept so much money for a little bit of her time? When the contract ended, Sameena felt a need to keep working with this client for free.
Scott understood her desire. He also knew that it didn’t send a good message if Sameena kept doing the work even after the end of the contract.
Therefore, he needed to find a middle ground. And that’s how the 1212 membership site came to life. Scott wanted to create a platform for Sameena and her client where they could continue working together, but in a different way.
Why Is It Called 1212 and What Is It About?
November 4th, 1999 was the last time Scott had drank alcohol, smoked crack or ingested any kind of a non-prescription drug. The day he got into treatment, they told him that less than 5% of people like him had a chance to recover completely.
They might get sober for a while after finishing the program, but there was a big possibility of falling back into it soon after. Instead of giving up straight away, Scott focused on those 5%. What were these guys doing to succeed?
The very next day after getting out of treatment, Scott felt terrible and afraid. He was determined to be one of the few who got their freedom forever but all that fear and doubts were haunting him.
A day later Scott had an appointment with his step 12 sponsor ready to help him for free. Back then, Scott didn’t understand why anyone would help him for free and thought there must be a catch. Maybe this guy had some hidden intentions.
The coach had a big book of Alcoholic Anonymous and told Scott, “I am going to take you through this and you will become a teacher.
You will pass it on to someone else.” Scott was paying with a promise. Promise to pass it on. That was the secret of permanent recovery and the answer to Scott’s question of how to become one of the free.
Step 12 says: “What you want for yourself, cause it for another.”
That’s why Scott had done so much pro-bono work with addicts. They were helping him as much as he was helping them.
When his 12 steps sponsor mentioned all the stuff Scott was going to learn and pass on, Scott couldn’t comprehend how in the world was that even possible? “I was a mess myself, how was I ever supposed to teach this to others?”
His mind started spinning. There was only one option. I have to understand this because one day there’s gonna be someone else’s life in my hands and I don’t wanna screw them up because I’m not listening.
Scott had to listen to the coach knowing he was going to teach it. This mindset kicked up his attention capacity to its fullest. He was evaluating, analysing, and engaging with the content. Scott absorbed it like a sponge.
That’s exactly what this site is trying to recreate. You will not only get great and powerful content, but also a learning strategy that will help you get the most out of it.
Every time you watch a video, you will take your phone and press record. You’ll talk about what you’ve just watched as if trying to teach it to all the other members.
Make the video with the intention of helping someone who’s going to listen to it. This is called Social Accountability Sharing.
To get the best value from this program, it’s important that you follow the instructions and honor the rules. For your convenience here is a simple overview of everything you’ll need to know.
RULES AND GUIDELINES
Before you get accepted into the membership site, you agree to the following:
1. Complete Confidentiality With Everybody Inside. This means no sharing/downloading of the content on the membership site. No sharing of other people’s unlisted Youtube video links. You agree to not bring any guests with you to your sessions
You agree to post your own videos and comments yourself and not allow anyone else to post for you or join you in your SAS video.
- Do not disclose and share any personal or vulnerable information mentioned by other members in any form whatsoever who is not an active participant in the program.
- Do not share your secure login details with anyone. - Post only your own videos/comments yourself.
2. Social Accountability Sharing Video (SASV)
When you get accepted to the 1212 membership site and get an access to all the content, you can choose a section and watch maximum of 1 video per day in that particular section. Right after the video ends, make a social accountability sharing video (SASV).
That means filming yourself talking about the value you got and what you’ve just learned. Do not mention who the trainer was.
This helps people to stay on track and focus on the message they got from it, not on the trainer or his/her program. This video sharing is not only a great way to learn, but you’ll also improve in communication. Do not take notes while listening to the clip.
You are not trying to memorize the content of the video. It doesn’t matter if what you share is not perfect or that it seems like it doesn’t make sense. What matters is that whatever you share is natural and authentic, coming from you. It’s about you being you.
Go to your Youtube channel and upload it as an unlisted video. No one else will be able to see it unless you give them the link to your video. We are not responsible nor accountable for checking if your Youtube video is on the correct status as ‘Unlisted’. Copy the link and post it in the “community comments” section. In case your video doesn’t play or is removed, please send a private message to Sameena immediately.
3. Appreciation Acknowledgement
Right after posting your SAS video, reply to one of the other member’s comments. You don’t have to watch their video when posting an appreciation comment, but feel free to do so. Post only good, right, or positive words about the most recent comment you see posted by another participant in the program.
Refrain from posting any negative comments. Do not post anything that could be seen as coaching, advice, cheer-leading, and motivation.
Your Turnaround Session With Scott
Your turnaround session doesn’t require any preparation. The intention is to create a safe and relaxing environment and to discover and release the challenges that are holding you back from your success.
● You are committing to doing 12 weeks in a row ● Your Turnaround session will be recorded and kept private unless you explicitly don’t want to allow the filming. ● The recording is only for your recollection purposes. ● No footage of your session will ever be shared without your consent. ● Please be on time for your session. ● In the unlikely event that you need to cancel or reschedule your booking, you agree to give a minimum of 72 hours’ notice.
To ensure you get the most out of your session, please allocate enough time and make sure there is a minimum to no distractions around you.
Right after the session, record a video stating what promises you’ve taken for that week, what promises you took for the previous week and if you’d honored them. Share what value you’ve gotten from the session. This can be an idea, inspiration, a thought, a feeling, anything that is on your mind.
Upload this as an unlisted video to Youtube and send the link to Sameena in a private message immediately. It’s possible the internet connection is weak and the video takes longer to process and that is fine. Send the link as soon as it’s uploaded together with written promises you’ve taken for that week.
If you want to make a big positive change in your life, but don’t know how to do it, schedule a session at 7:15 am EST, Monday to Friday.
If you want to discuss seeing Scott sooner out of urgency or at a different time, there are very reasonable fees to accommodate your request. Click here to send a message.
Below, you will find a simple guide in case you are not sure how to change your password, profile picture or how to upload and post your SAS video or acknowledgement comment
How to change your password
Go to your profile
Click the pen icon next to your password
Put in the old password you got in your email and choose a new one
How to upload a profile picture
Go to your profile Click the picture icon
Choose a picture from your computer and press save How to post your Social Accountability Sharing video
Go to your Youtube Channel and click the red circle with an arrow
Make sure you upload your video as “unlisted”
4. Press the big arrow button and select your video from your library.
5. Wait until the video uploads
6. Change the name of the video
7. Press publish once it’s done processing
8. Once your video is published, no one will be able to see it unless you give them your link.
9. Copy the link of your video and go back to the membership site.
10. Go to Community Comments in the particular section and post your link as a comment.
11. Reply to one of the other member’s comments (Appreciation Acknowledgement).
Remember:
You can watch a maximum of 1 video per section, however, if you want to watch another video in a different section, you’re welcome to do that.
Don’t watch more videos unless you do a Social Accountability Sharing video right after. Post an Appreciation Acknowledgement comment.
How to post an Appreciation Acknowledgement comment?
Go to the community comments in the particular section (eg. if you have done a SAS video in mission marketing, click “community comments” in mission marketing)
Scroll down and reply to one of the other members’ videos. Each time acknowledge a different member.
When you do your weekly video after the session, go to “Immersion Programs” and acknowledge one of the members in the comment section under their video.
Each week acknowledge a different person.
Thank you all the current members for being part of this amazing community where everyone feels safe and supported. I am honored to be on this journey with you!
Link it to the story. Once The origin story is done, we can link it to that.